The Big Heart & Marketing Genius of Thomas P. Wickham

This summer, the Ohio County Public Library is celebrating the memory of Wheeling’s once plentiful corner stores, markets, and other businesses. There are modern examples and survivors, of course (Jebbia’s, Neely’s, and new places like the Public Market), but most of the historic ones are long gone.
Yet the nostalgia for such places is stronger than ever. We cherish their memory because they felt safe, like the homes of neighbors and friends, even as they supplied every neighborhood with food and drink, cut our hair, managed our money, employed us, and offered community gathering places to sit around a potbellied stove, play checkers on a pickle barrel, look for bargains with coupons clipped from the newspaper, sip a cherry Coke, or buy comic books.
But one such store, Wickham’s on the southeast corner of N. 25th Street and Warwood Avenue, went above and beyond that Mayberry ideal, offering an array of special promotions from a free circus to a dog show due to the innovative marketing mind of its owner. Read More






